M. Tullius Cicero, Letters
Evelyn Shuckburgh, Evelyn S. Shuckburgh, Ed.

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Although you have all the accomplishments within the reach of human genius, experience, or acuteness, yet I thought it only consistent with my affection to set down in writing what occurred to my mind while thinking, as I do, day and night on your canvass, not with the expectation that you would learn anything new from it, but that the considerations on a subject, which appeared to be disconnected and without system, might be brought under one view by a logical arrangement.

Consider what the state is : what it is you seek: who you are that seek it. Almost every day as you go down to the forum you should say to yourself, "I am a novus homo," "I am a candidate for the consulship," "This is Rome." For the "newness" of your name you will best compensate by the brilliancy of your oratory. That has ever carried with it very great political distinction. A man who is held worthy of defending consulars cannot be thought unworthy of the consulship. Wherefore, since your reputation in this is your starting-point, since whatever you are, you are from this, approach each individual case with the persuasion that on it depends as a whole your entire reputation. See that those aids to natural ability, which I know are your special gifts, are ready for use and always available; and remember what Demetrius wrote about the hard work and practice of Demosthenes; and, finally, take care that both the number and rank of your friends are unmistakable. For you have such as few novi homines have had—all the publicani, nearly the whole equestrian order, many municipal towns specially devoted to you, many persons who have been defended by you, men of every order, many collegia, and, besides these, a large number of the rising generation who have become attached to you in their enthusiasm for rhetoric, and, finally, your friends who visit you daily in large numbers and with such constant regularity. See that you retain these advantages by reminding these persons, by appealing to them, and by using every means to make them understand that this, and this only, is the time for those who are in your debt to shew their gratitude, and for those who wish for your services in the future to place you under an obligation. It also seems possible that a "new man" may be much assisted by the fact that he has the good wishes of men of high rank, and especially of consulars. It is a point in your favour that you should be thought worthy of this position and rank by the very men to whose position and rank you are wishing to attain. All these men must be canvassed with care, agents must be sent to them, and they must be convinced that we have always been at one with the Optimates in our political sentiments, that we have never been demagogues in the very least : that if we seem ever to have said anything in the spirit of that party, we did so with the view of attracting Cn. Pompeius, that we might have the man of the greatest influence either actively on our side in our canvass, or at least not opposed to us. ¹ Furthermore, take pains to get on your side the young men of high rank, or retain the affection of those you already have. They will contribute much to your political position. You have very many; make them feel how much you think depends on them: if you induce those to be positively eager who are merely not disinclined, they will be of very great advantage to you.