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[9]

And since I have mentioned "attendance," I may add that you should be careful to see large companies every day of every class and order; for from the mere number of these a guess may well be made as to the amount of support you are likely to have in the campus itself. Such visitors are of three kinds: one consists of morning callers who come to your house, a second of those who escort you to the forum, a third of those who attend you on your canvass. In the case of the morning callers, who are less select and, according to the prevailing fashion, come in greater numbers, you must contrive to make them think that you value even this slight attention very highly. Let those who shall come to your house see that you notice it; shew your gratification to such of their friends as will repeat it to them ; frequently mention it to the persons themselves. It often happens that people, when they visit a number of candidates, and observe that there is one who above the rest notices these attentions, devote themselves to him ; leave off visiting the others ; little by little become devoted to one instead of being neutral, and from sham turn out real supporters. Furthermore, carefully remember this, if you have been told or have discovered that a man who has given you his promise is "dressing for the occasion," as the phrase goes, make as though you had neither heard it nor knew it ; if any offers to clear himself to you, because he thinks himself suspected, assert roundly that you have never doubted his sincerity and have no right to doubt it. For the man who thinks that he is not giving satisfaction can never be a friend. You ought, however, to know each man's real feeling, in order to settle how much confidence to place in him.

Secondly, of those who escort you to the forum: since this is a greater attention than a morning call, indicate and make clear that it is still more gratifying to you, and as far as it shall lie in your power go down to the forum at fixed times. The daily escort by its numbers produces a great impression and confers great personal distinction. The third class is that of numbers perpetually attending you on your canvass. See that those who do so spontaneously understand that you regard yourself as for ever obliged by their extreme kindness : from those, on the other hand, who owe you this attention, frankly demand that, as far as their age and business allow, they should constantly be in personal attendance, and that those who are unable to accompany you in person should find relations to take their place in performing this duty. I am very anxious, and think it extremely important, that you should always be surrounded by large numbers. Besides, it confers a great reputation and great distinction to be accompanied by those who by your exertions have been defended, preserved, and acquitted in the law courts. Put this demand fairly before them, that, since by your means and without any payment some have retained their property, others their honour, others their civil existence and entire fortunes, and since there will never be any other time at which they can shew their gratitude, they should remunerate you by this service.


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