This text is part of:
Table of Contents:
‘The next subject to be treated of is style’ (the manner of expressing oneself; including not only the language, but the manner of delivery; both in voice, declamation, the pronunciation, tone, rhythm, &c.; and—here Aristotle stops, and the Latin rhetoricians add—action, the appropriate gesticulation, management of the hands and the body in general, and expecially the features): ‘for it is not sufficient to know what to say, it is necessary also to know how to say it; and this contributes greatly to the impression conveyed of a certain character in the speech’. The tone of voice, the expression of the features, the gestures employed, the kind of language used, quite independently of the arguments, will materially assist the impression of moral (or any particular) character which the orator wishes to assume, on the minds of the audience. The ἦθος of III 16.8 is part of this, the moral character imparted by the choice of language, of terms, tone and expression, significant of moral purpose, προαίρεσις.
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 United States License.
An XML version of this text is available for download, with the additional restriction that you offer Perseus any modifications you make. Perseus provides credit for all accepted changes, storing new additions in a versioning system.