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“ [170] make more noise, and vaunt your own merits. The world will never believe you print a good paper unless you tell them so.” Our course has not been changed by these representations. We have endeavored in all things to maintain our self-respect and deserve the good opinion of others; if we have not succeeded in the latter particular, the failure is much to be regretted, but hardly to be amended by pursuing the vaporous course indicated. If our journal be a good one, those who read it will be very apt to discover the fact; if it be not, our assertion of its excellence, however positive and frequent, would scarcely outweigh the weekly evidence still more abundantly and convincingly furnished. We are aware that this view of the case is controvered by practical results in some cases; but we are content with the old course, and have never envied the success which Merit or Pretence may attain by acting as its own trumpeter.

The New Yorker never, during the seven years of its existence, became profitable; and its editor, during the greater part of the time, derived even his means of subsistence either from the business of job printing or from other sources, which will be alluded to in a moment. The causes of the New Yorker's signal failure as a business seem to have been these:

1. It was a very good paper, suited only to the more intelligent class of the community, which, in all times and countries, is a small class. ‘We have a pride,’ said the editor once, and truly, ‘in believing that we might, at any time, render our journal more attractive to the million by rendering it less deserving; and that by merely considering what would be sought after and read with avidity, without regard to its moral or its merit, we might easily become popular at the mere expense of our own self-approval.’

2. It seldom praised, never puffed, itself. The editor, however, seems to have thought, that he might have done both with propriety. Or was he speaking in pure irony, when he gave the Mirror this “first-rate notice.” ‘There is one excellent quality,’ said he, ‘which has always been a characteristic of the Mirror—the virtue of self-appreciation. We call it a virtue, and it is not merely one in itself, but the parent of many others. As regards our vocation, it is alike necessary and just. The world should be made to understand, that the aggregate of talent, acquirement, tact, industry, and general intelligence which is required to sustain creditably the character of a public journal, might, if judiciously parcelled out, form the stamina of, at least, one professor of languages, two brazen lecturers ’

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