which must be done with
tact and is an artifice common to both parties, but
by linking his praise to the furtherance of our own
case. For instance, in pleading for a man of good
birth we shall appeal to his own high rank, in speaking
for the lowly we shall lay stress on his sense of justice, on his pity in pleading the cause of misfortune,
and on his severity when we champion the victims
of wrong, and so on.
Quintilian. With An English Translation. Harold Edgeworth Butler. Cambridge. Cambridge, Mass., Harvard University Press; London, William Heinemann, Ltd. 1921.
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