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[23] Again the same problem arises when we endeavour to magnify our wrongs by saying that other far lesser ills are intolerable; e.g. “If you had merely struck him, your conduct would have been indefensible. But you did more, you wounded him.” However I will deal with this subject more fully when I come to speak of amplification.1 Meanwhile I will content myself with the observation that the aim of appeals to the emotion is not merely to slew the bitter and grievous nature of ills that actually are so, but also to make ills which are usually regarded as tolerable seem unendurable, as for instance when we represent insulting words as inflicting more grievous injury than an actual blow or represent disgrace as being worse than death.

1 viii. iv. 9.

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