There is only one excellence that
can be isolated for consideration, namely euphony,
the Greek term for our uocalitas: that is to say that,
when we are confronted with making a choice
between two exact synonyms, we must select that
which sounds best.
Quintilian. With an English Translation. Harold Edgeworth Butler. Cambridge. Cambridge, Mass., Harvard University Press; London, William Heinemann, Ltd. 1920.
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