But since the object of Rhetoric is
judgement—for judgements are pronounced in deliberative rhetoric and
judicial proceedings are a judgement—it is not only necessary to
consider how to make the speech itself demonstrative and convincing, but also
that the speaker should show himself to be of a certain character and should
know how to put the judge into a certain frame of mind.
Aristotle in 23 Volumes, Vol. 22, translated by J. H. Freese. Aristotle. Cambridge and London. Harvard University Press; William Heinemann Ltd. 1926.
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