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[11] We have stated1 how the hearer's goodwill is to be secured and all other similar states of mind. And since it is rightly said, β€œ Grant that on reaching the Phaeacians I may find friendship or compassion,2

” the orator should aim at exciting these two feelings.

In epideictic exordia, one must make the hearer believe that he shares the praise, either himself, or his family, or his pursuits, or at any rate in some way or other. For Socrates says truly in his Funeral Oration that β€œit is easy to praise Athenians in the presence of Athenians, but not in the presence of Lacedaemonians.”3

1 2.1.7, 8.

2 Hom. Od. 7.327.

3 See 1.9.30.

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