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[6]
as to words, they are popular if they
contain metaphor, provided it be neither strange, for then it is difficult to
take in at a glance, nor superficial, for then it does not impress the hearer;
further, if they set things “before the eyes”; for we ought
to see what is being done rather than what is going to be done. We ought
therefore to aim at three things—metaphor, antithesis, actuality.
Aristotle in 23 Volumes, Vol. 22, translated by J. H. Freese. Aristotle. Cambridge and London. Harvard University Press; William Heinemann Ltd. 1926.
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