[4]
διὰ μὲν
οὖν τοῦ ἤθους, ὅταν οὕτω λεχθῇ ὁ λόγος ὥστε ἀξιόπιστον ποιῆσαι τὸν λέγοντα: τοῖς γὰρ ἐπιεικέσι πιστεύομεν μᾶλλον καὶ θᾶττον, περὶ πάντων μὲν ἁπλῶς, ἐν οἷς δὲ τὸ ἀκριβὲς μὴ ἔστιν ἀλλὰ τὸ ἀμφιδοξεῖν, καὶ παντελῶς. δεῖ δὲ καὶ τοῦτο συμβαίνειν διὰ τοῦ λόγου, ἀλλὰ μὴ διὰ τοῦ
προδεδοξάσθαι ποιόν τινα εἶναι τὸν λέγοντα: οὐ γάρ, ὥσπερ ἔνιοι τῶν τεχνολογούντων, οὐ τίθεμεν ἐν τῇ τέχνῃ καὶ τὴν ἐπιείκειαν τοῦ λέγοντος, ὡς οὐδὲν συμβαλλομένην πρὸς τὸ πιθανόν, ἀλλὰ σχεδὸν ὡς εἰπεῖν κυριωτάτην ἔχει πίστιν τὸ ἦθος.
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Ars Rhetorica. Aristotle. W. D. Ross. Oxford. Clarendon Press. 1959.
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