[6]
In his Rhelorica1 too,
a work which it is clear gave him no satisfaction, he
makes the end to be persuasion. But many other
things have the power of persuasion, such as money,
influence, the authority and rank of the speaker, or
even some sight unsupported by language, when
for instance the place of words is supplied by the
memory of some individual's great deeds, by his
lamentable appearance or the beauty of his person.
1 cp. III. i. 20 and Cic. de Or. I. ii. 5. The work in question is better known as the de Inventione.
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