It is evident,
then, what things, likely to happen or already existing, the orator should aim
at, when exhorting, and what when dissuading; for they are opposites. But since
the aim before the deliberative orator is that which is expedient, and men
deliberate, not about the end, but about the means to the end, which are the
things which are expedient in regard to
our actions; and
since, further, the expedient is good, we must first grasp the elementary
notions of good and expedient in general.
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Aristotle in 23 Volumes, Vol. 22, translated by J. H. Freese. Aristotle. Cambridge and London. Harvard University Press; William Heinemann Ltd. 1926.
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