Now the form of expression of these sayings is the
same; but the more concisely and antithetically they are expressed, the greater
is their popularity. The reason is that antithesis is more instructive and
conciseness gives knowledge more rapidly.
Aristotle in 23 Volumes, Vol. 22, translated by J. H. Freese. Aristotle. Cambridge and London. Harvard University Press; William Heinemann Ltd. 1926.
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