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There are three
things which require special attention in regard to speech: first, the sources
of proofs; secondly, style; and thirdly, the arrangement of the parts of the
speech. We have already spoken of proofs and stated that they are three in
number, what is their nature, and why there are only three; for in all cases
persuasion is the result either of the judges themselves being affected in a
certain manner, or because they consider the speakers to be of a certain
character, or because something has been demonstrated. We have also stated the
sources from which enthymemes should be derived—some of them being
special, the others general commonplaces.
Aristotle in 23 Volumes, Vol. 22, translated by J. H. Freese. Aristotle. Cambridge and London. Harvard University Press; William Heinemann Ltd. 1926.
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